Guide — AI Marketing Tool

From brief to
complete plan
in 13 steps.

Enter your brand data and the AI builds the complete strategy document: ICP, Value Prop, content plan, ready-to-use copy and publishing calendar.

13  Guided steps AI  at every stage Copy  generated Calendar  Excel export LinkedIn  + Social
app.aimarketingtool.upventures.io
UpVentures Studio
Marketing Setup Step 5 of 13 ⚙ API
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Step 5
Value Proposition
What makes your brand unique compared to competitors?
Core value proposition
We help SMEs build a measurable digital presence with AI processes that cut costs by 40% compared to a traditional agency.
Key differentiators
Speed, measurable ROI, AI-first, No lock-in
AI Optimise the value prop
Document
LinkedIn
Brief
UV
UpVentures
The partner to grow your business
Ideal Customer Profile
Type
B2B — SMEs
Industry
Tech / Services
Size
10–50 empl.
Role
CEO / CMO
Pain & Gain
Pain
Marketing too expensive
No ROI data
Gain
Measurable visibility
Qualified leads
How it works

4 phases,
one complete system.

The wizard guides you step by step. Each step builds on the previous one, and the AI gains more context to give you better output.

01  —  Brand Setup
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2
3
IndustryB2B SaaS — Strategic consulting
NameUpVentures Studio
TaglineThe partner to grow your business
Brand identity
Name, logo, tagline, colours and visual assets. All the material the AI will use to personalise every output.
02  —  Strategy
Type
B2B
Industry
Tech/SME
Size
10–50 empl.
Role
CEO/CMO
We help SMEs build a measurable digital presence with AI.
AI-first
Measurable ROI
No lock-in
ICP + Value Prop
Profile the ideal customer, define Pain & Gain, build the Value Proposition with built-in AI support.
03  —  Content Plan
How AI is changing B2B marketing in 2025
LI
3 mistakes founders make at launch
IG
Our tech stack explained in 5 points
LI
Topics + structure
The AI generates pillar content, platform-specific topics and percentage distribution per channel.
04  —  Copy & Export
LinkedIn Post
73% of Italian SMEs don't know what it costs to acquire a customer. We do — and we optimise it every week with AI...
#B2BMarketing #AI #GrowthHacking
↓ Excel
Library
Generated copy + calendar
Ready-to-use copy for every platform, a monthly publishing calendar and an Excel export with every scheduled post.
The modules

4 concrete outputs,
zero improvisation.

Every section produces a real deliverable you can use straight away — not slides, not theory.

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🖼️
Upload logo — PNG, SVG, JPG
#1D1D1F
#FF5900
#34C759
The partner to grow your business ✦
Complete Brand Kit
Logo, brand colours, AI-generated tagline, visual assets. The final document includes a brand section with every element ready for designers and copywriters.
Customer type
B2B — SME companies
Target industry
Tech, Services, SaaS
Decision-maker role
CEO / Marketing Manager
Size
10–50 employees
✦ AI — Value Proposition
We help Italian SMEs build a measurable digital presence through AI processes that cut costs by 40% compared to a traditional agency.
ICP + Value Proposition
Profile the ideal customer across 8 variables (B2B and B2C), map Pain & Gain, and get the AI-optimised Value Proposition in one click.
LinkedIn
Instagram
TikTok
Email
Thought Leadership
40%
LI
How AI is changing B2B marketing in 2025
IG
3 mistakes founders make at launch
Case Study
30%
AI Content Plan
Pillar content, topics per platform (LinkedIn, IG, TikTok, Email), frequency and percentage per channel. All tailored to your brand and ICP.
LinkedIn Post — Thought Leadership
73% of Italian SMEs don't know what it costs to acquire a customer. We do — and we optimise it every week with AI. Here's the method we use...
#B2BMarketing #AI #PMI #GrowthHacking
💡 Visual
Bar chart: CAC comparison before/after AI. Dark background, data in orange.
Instagram Caption — Case Study
From 0 to 400 leads in 90 days. Not with magic — with a system...
#Marketing #Startup #Lead
Copy Library
Complete captions for LinkedIn and Instagram, optimised hashtags, visual briefs for every post. Generate, edit, save and use directly.
Final document

The complete
strategy document.

At the end of the 13 steps, the right-hand panel shows the complete marketing document — updated in real time at every step.

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Maturity score — a 0-to-100 score based on the completeness and quality of the information entered
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Structured ICP — a grid with every ideal-customer variable, B2B and B2C kept separate
💡
Value Prop and differentiators — AI-optimised section, ready for landing pages and pitch decks
🗓
Publishing calendar — 4 weeks of scheduled content, exportable to Excel
UpVentures Studio
Marketing Document — June 2025
87
Score
Ideal Customer Profile
Type
B2B — Companies
Target industry
Tech / Services
Decision-maker role
CEO, CMO
Size
10–50 empl.
Pain & Gain
Pain
Marketing too expensive
No ROI data
Slow agency turnaround
Gain
Measurable visibility
Qualified leads
Scalable processes
Value Proposition
We help Italian SMEs build a measurable digital presence with AI processes that cut costs by 40% compared to a traditional agency — without sacrificing quality.
AI-first
Measurable ROI
No lock-in
Speed
Step by step

From zero to plan
in one hour.

Follow the wizard — each step takes 3–5 minutes. You can go back at any time.

Step 01 — 03
Describe your brand
Industry, business description, name, logo, colours. The AI learns your context from the first 3 steps.
Step 1 · Describe your business
UV
UpVentures Studio
The partner to grow your business
Industry
B2B SaaS — Strategic consulting for startups and SMEs
Business description
UpVentures helps startups and SMEs launch and grow new businesses through proprietary AI tools and hands-on consulting...
Step 04 — 06
ICP, Pain & Value Prop
Profile the ideal customer, map the pain points and get an optimised Value Proposition. The AI suggests based on context.
Step 5 · Value Proposition — AI in action
Pain & Gain analysis complete ✓
ICP defined: B2B, Tech SMEs, 10–50 empl. ✓
Differentiators identified: speed, AI-first, measurable ROI ✓

Generating value proposition...
Step 07 — 10
Website, LinkedIn & Templates
Brief for the website, an optimised company LinkedIn profile and graphic templates for every format.
Step 9 · Company LinkedIn Profile
About section
1,847 characters optimised with keywords
Specialties
AI Marketing, Business Strategy, SaaS B2B
Strategic hashtags
#AI #Marketing #Startup #PMI +12
Tracking pixel
Meta, LinkedIn Insight, GA4 configured
Step 11 — 12
Content plan + Copy
The AI generates topics for each pillar, then produces complete captions, hashtags and visual briefs for every post.
Step 12 · Generated copy — LinkedIn
Post #1 — Thought Leadership
73% of Italian SMEs don't know what it costs to acquire a customer. We do — and we optimise it every week with AI. Here's the method in 5 steps...
#B2BMarketing #AI #PMI #GrowthHacking
💡 Visual Brief
Bar chart: CAC before/after AI. Dark background, values in orange, logo bottom right.
Step 13
Calendar & Export
Generate the monthly calendar with platform, date and specific post. Export everything to Excel, ready for the team.
Publishing calendar — July 2025
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LinkedIn
2
3
IG
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5
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8
LinkedIn
9
10
IG Story
11
📊
28 posts scheduled — July 2025 complete
↓ Export Excel
Use cases

Who uses
the AI Marketing Tool.

From early-stage founders to agencies with a client portfolio.

Value Prop — App B2B
We help sales teams close 30% more deals with AI that analyses buying patterns and suggests the right moment to reach out.
ICP
Sales Manager, SaaS
Plan
LinkedIn-first
Founder / Startup
Launch without a marketing team
A pre-seed founder completes the 13 steps in 45 minutes and gets the full marketing plan — ICP, value prop, copy for LinkedIn and Instagram, first-month calendar.
Calendar — Manufacturing SME
LI ×12
IG ×8
Email ×4
24 posts generated + Excel export ✓
Established SME
Annual plan in one afternoon
A manufacturing company with 40 employees has no CMO. The owner fills in the tool and delegates content creation to the team using the Excel-exported calendar.
Client portfolio
BrandX — Fintech
Score 92
TechCo — SaaS
Score 88
ManuCorp — SME
Score 74
Agency / Consultant
Standardised client onboarding
An agency uses the tool to structure onboarding for new clients: each client completes the wizard, the agency gets the base document to build the strategy on.

Ready to start?

13 steps, ~45 minutes, a complete marketing plan. No installation.

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